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About Us
Fx4boutique.com is an online e-commerce website that delivers a unique experience to the shopper with our innovative body type breakdowns using web video tutorials, real body images and simulations designed to assist in the shopping experience. With our Fit Therapy advice, we take away the focus off the model and put the emphasis on the product, body type and how it will realistically make you look and feel. We use a clean and simple display format to help the shopper focus on the garment and not be intimidated by the model wearing it!
Founder and CEO, Priya Scroggins created The Fit Philosophy which is a formula that includes Fit + Form + Function + Fashion (hence the name Fx4 boutique) and incorporates lab apparatus instead of fruits and shapes to categorize each woman’s body type. The different body types are grouped into 5 categories: flask, funnel, hourglass, test tube, beaker and range from extra small to fuller figures. Our formula helps determine the correct size, style, coverage, and occasion for each shopper so that you will purchase resort wear that meets YOUR needs and expectations. Fx4boutique.com is especially tailored to be a safe, informative and easy way to shop online. Explore our great selection of swimwear and resort wear chosen specifically to suit women with diverse shapes, and sizes!